You should place your ad in a weekend or Sunday paper that will reach as many people as possible, and of course, do everything you can to keep your costs as low as possible Nike CTR360 Maestri II. How ever, do not skimp on your advertising budget.
To be successful - to make as much money as possible with your idea - you'll need to reach as many people as you can afford, and as often as you can air jordan fusion. Over the years, we have launched several hundred advertising campaigns.
We always ran new ads for a minimum of three issues and kept close tabs on the returns air yeezy glow. So long as the returns kept coming in, we continued running that ad in that publication, while adding a new publication to test for results.
To our way of thinking, this is the best way to go, regardless of the product, to successfully multiply your customer list. Move slowly, start with a local, far-reaching and widely read paper, and with the proof its or returns from that ad, go to the regional magazines, or one of the smaller national magazines, and continue plowing your returns into more advertising in different publications. By taking your time, and building your acceptance in this manner, you won't lose too much if one of your ads should prove to be a dud. Stay with the advertising. Do not abandon it in favor of direct mail. We would not recommend direct mail until you are well established and your national classified advertising program is bringing in a healthy profit for you. Do not become overly ambitious and go out on a limb with expensive full-page advertising until you're very well established. When you do buy full page advertising, start with the smaller publications, and build from those results. Have patience; keep close tabs on your costs per subscriber, and build from the profits of your advertising. Always test the advertising medium you want to use with a classified ad, and if it pulls well for you, go on to a larger display type ad. Classified advertising is the least expensive way to go, so long as you use the "inquiry method." You can easily and quickly build your subscriber list with this type of advertisement. We would not recommend any attempts to sell subscriptions, or any product from classified ads, or even from small display ads. There just isn't enough space to describe the product adequately, and seeing the cost of your item, many possible subscribers will not bother to inquire for the full story. When you do expand your efforts into direct mail, go straight to a national list broker. You can find their names and addresses in the yellow pages section of your local telephone directory. Show the list broker your product and your mailing piece, and explain what type people you want to reach, and allow them to help you. Once you've decided on a list to use, go slowly. Start with a sampling of 5,000 names. If the returns are favorable, go for 10,000 names, and then 15,000 and so on through the entire list. Never rent the entire list based upon the returns from your first couple of samplings. The variables are just too many, and too complicated, and too conducive to your losing your shirt when you "roll out an entire list" based upon returns from a controlled sampling. There are a number of other methods for finding new subscribers, which we'll explore for you here, detailing the good and the bad as we have researched them. One method is that of contracting with what is known as a "cash-field" agency. These are soliciting agencies who hire people to sell door-to-door and via the phone, almost always using a high pressure sales approach. The publisher usually makes only about 5% from each subscription sold by one of these agencies. That speaks for itself. Then, there are several major catalog sales companies that sell subscriptions to school libraries, government agencies and large corporations. These people usually buy through these catalog sales companies rather than direct from the publisher. The publisher makes about 10% on each subscription sold for him by one of these agencies. Co-op Mailings are generally piggy-back mailings of your subscription offer along with numerous other business offers in the same envelope. Smaller mail order entrepreneurs do this under the name of Big Mail Offers. Coming into vogue now are the Postcard Mailers. You submit your offer
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