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2012年12月25日星期二

Risk Reversal - Make It EASY For Your Customers To Buy From You - LeBron James Jersey



The longer and stronger your guarantee, the more effective it will be in improving sales LeBron James Jersey .Another way to apply the risk-reversal principal is to offer a payment plan instead of requiring full payment up front.

Three monthly payments of $34 is a safer bet than one payment of $100 for your customer, because he actually gets to try out your product before having committed the full amount for it nike dunks for sale. As a vendor, you're assuming the risk - you're assuming you'll collect on all three payments.

A third example is to accept a post-dated check as payment mens cole haan shoes. You're assuming the risk because the buyer gets full advantage of the product for free, until the check is redeemable.

There's always the risk that you've accepted a bad check, but from the buyers point of view, you must have a solid product that delivers what you say to make such an offer nike dunk 6.0.HowYou can implement this strategy by improving your existing guarantee.

Extend the duration or remove unnecessary restrictions that weaken your guarantee. The more hassle-free you can make - the better.If you can create a guarantee that is far superior to that offered by your competition, you'll capture more sales and you'll baffle them in the process! They'll be astounded at your audacity, but more customers will flock to you because of it.Most buyers today have come to expect guarantees, so you might as well offer the best guarantee in the business. Make your guarantee a prominent part of all your marketing communications. Guarantees make it easier to nudge an undecided prospect in your favor.The interesting thing about guarantees is that with a solid product or service, you'll rarely be called on to honor your guarantee anyway.

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